Smart Transportation Forum

Date: Friday, March 22, 2019
Venue: Pudong Ballroom 1+2+3, Kerry Hotel Pudong, Shanghai
Time: 09:00 - 12:15

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The industry is experiencing significant changes as traditional and emerging OEMs reinvent the electronics, hardware, software, and system architectures that are dramatically transforming the way cars look and operate. The automotive electronics are a key part of the electronics manufacturing supply chain. The automotive market leads all new application spaces for semiconductor growth, and has a major impact on boosting demand.
The Forum will provide valuable insights and new ideas for mobility service providers, automotive OEM and supplier executives along the electronics supply chain for automotive.

Agenda / 议程
09:00 - 9:30 Registration 来宾登记
Moderator / 主持人
Michael Chen 陈少民
Managing Director, Hina Group
09:30 - 9:40
Welcome 欢迎致辞
Bettina Weiss
Chief of Staff, SEMI
09:40 - 10:10
Automotive Electronics: Winning Time to Reliability Race

Lincoln Lee 李立基
PacRim Technical Director, 亚太区技术总监
Mentor, A Siemens Business
10:10 -10:40
2030 Electronics of Automotive Mobility Devices
Berthold Hellenthal
Competence center Electronics and Semiconductors
Semiconductor Strategy – Progressive SemiConductor Program (PSCP)
Audi AG, 奥迪汽车
10:40 - 11:10
NXP S32 Automotive Processing Platform

Gavin ZHANG 张曦
Marketing Director of Automotive Microcontrollers and Processors, NXP Semiconductors
11:10 - 11:40 
Packaging solution for driving smart automotive

Aronson Lin 林少羽
Senior Director, Central Engineering Development & Engineering Integration, ASE Group
11:40 - 12:10
Semiconductors at Bosch under the aspect of future mobility and IoT
Georges Andary
GM of Bosch Automotive Products (Suzhou) Co., Ltd.
Regional President of Bosch Automotive Electronics China
12:10 - 12:15 Lucky Draw 抽奖