John Chen
Director of Corporate Marketing, UMC


John Chen is the Director of UMC Corporate Marketing in charge of Logic and Automotive related business development and corporate marketing strategies. John has had over 17 years of experiences in semiconductor industry, where he took multiple management roles, including R&D of advanced technology, project management, advanced product ramping and technical marketing.

Prior to joining UMC in 2017, John has worked at leading foundries and fabless companies including TSMC, Samsung, Qualcomm and Globalfoundreis. John holds EE Ph.D degree from National Tsing-hua University in Taiwan.


Semiconductor industry highly focuses and bridges to automotive industry due to stable CAGR of Auto industry, further enabling driver assistance applications and autonomous driving technologies evaluation nowadays. It will be an excellent task for foundry suppliers for how automotive critical criteria of hardware to be handled. How can automotive hardware included, sensors, radar, lidar, cameras, and ultrasound applications’ chips/ components fulfill automotive standard (AEC-Q100)? How will Artificial intelligence combine with autonomous driving technologies and helping V2X, V2V for future safety insurances? These topics will be discussed in this conference.