HeeChang Cho
Samsung

Mr. HeeChang Cho has received Master’s degree in Computer Science from the KAIST (Korea Advanced Institute of Science and Technology) in South Korea. He has 21 years of experience in the semiconductor industry, during which time he has been deeply involved in development of a variety of hardware and software projects including u-processor design, MP3 decoder HW accelerator, u-code and its u-code assembler, audio codecs for Digital TV, eMMC controller Firmware and storage spec standardization including eMMC and UFS. Related to UFS, he has been contributed UFS spec standardization from first UFS v1.0 spec until now. He also contributed to development UFS test specification in JC64.5 committee, and has been leading UFS card v1.0 spec standardization as well. He served JC64.5 committee vice-chair from ’12. Jan to ’13. April, and have been serving JC64.1 committee vice-chair from ’13. May in JEDEC.

Topic & Abstract:
Introducing the Next Generation of Mobile Storage: eUFS and the UFS Card
Demand for faster mobile storage is dramatically increasing everywhere we look. To satisfy this insatiable market demand, requirements for an embedded UFS mobile storage standard have just been specified by JEDEC, and a standard for removable UFS cards is now being defined.

As the industry gears up to introduce an array of UFS (Universal Flash Storage) solutions, it’s important to have a firm understanding of the technology behind these products.

Samsung will discuss the architecture for UFS, as well as key features of eUFS and UFS Card technology. We also will examine the latest market trends for mobile storage, including the speed at which the industry is moving to embrace UFS.