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March 18-20, 2020
Shanghai New International Expo Centre

Ben Lee

Ben Lee
CEO, mCube

Biography

Ben Lee has served as CEO of mCube, Inc. since January 2013. Prior to mCube, he served as Senior Vice President of Worldwide Sales at Cypress Semiconductor Corporation. Prior to Cypress, he served in a of number senior leadership roles in Asia driving rapid business growth and expansion as Vice President Asia Pacific at Altera, China General Manager at National Semiconductor, and VP Worldwide Marketing at Chartered Semiconductor Manufacturing.

Mr. Lee is a member of Sandhill Angels, with a focus on investing in innovative IoT solutions startups that can benefit from mCube's world's smallest and lowest power MEMS inertial motion sensors. He is a Founders Circle member at the Cal Poly Center for Innovation and Entrepreneurship (CIE), mentoring students in business strategy and fund raising. He currently serves on the Industry Advisory Board for Cal Poly Electrical Engineering, and is a director at Ten Degrees, Inc. and Xsens B.V. In 2017, he led the acquisition of Netherlands based Xsens, a leader in motion tracking technology sensor fusion software, modules, and systems, accelerating mCube's growth in the Internet of Moving Things market.

Mr. Lee holds a BSEE from California Polytechnic State University, San Luis Obispo, and a MBA from Golden Gate University, San Francisco.

Abstract

Inertial Sensors in AI Applications

MEMS inertial sensors are being used ubiquitously in Internet of Moving Things (IoMT) applications, especially 3-axis accelerometers. Literally anything that moves can use an inertial sensor to make an IoMT device smarter by having motion, context, and location awareness. While it doesn't take AI to figure out if a person is walking, running or swimming, AI can use the large amount of data generated by the sensors to determine patterns that can lead to certain useful decisions for daily life at work or play. With the advancement of AI applications, smart device makers are racing to deliver products and services that can improve people's lives by changing or impacting behavior in a positive way while increasing the value of their products. Exploration of inertial sensor AI applications will lead to more new ideas and innovations that can benefit both consumers and businesses.